G.E.L. (GRAVITATE. ELEVATE. LEVITATE.) Apparel Company, was born out of a vision to create a brand that speaks to who we all are in our greatest element, when we choose to persevere beyond any obstacle and win! G.E.L. serves as inspiration, that regardless of your circumstances to always keep going! Always GRAVITATE, ELEVATE and LEVITATE to Greatness. It's not just a brand it's a lifestyle!